About us - Flowcup

About us

The company Flowcup was founded by me, Diana Lidforsen, with the hope of developing a softer, more comfortable menstrual cup for women. Even in my early teens, I belonged to that group of girls who have heavy periods. Not infrequently, I experienced flooding and had to use double protection, in other words both sanitary pads and tampons, to avoid red stains on my sheets. When I discovered, in 2010, a product called the menstrual cup, I had no hesitation in testing it and have not once bled through since then! I became completely captivated by how great the menstrual cup was. It was economical, environmentally friendly, hygienic, gave me my freedom back and – perhaps best of all – I didn’t have to think so much about the fact that I had my period. For the first time, I felt completely secure and free during my period, which was a fantastic relief.

“I could swim as normal, do yoga and totally stop worrying about bleeding through, day and night.”

When I spoke with my friends about the menstrual cup, almost none of them knew that such a product existed. I wanted to change that. Since then I have passionately sold, talked about and, above all, listened to women’s wishes concerning menstrual cups. Based on these wishes and my own long experience, I started to develop Flowcup – a softer menstrual cup with a shorter stem at the bottom – together with designers and product developers in 2016. I hope that you will also discover and appreciate the soft comfort and pleasant feel the Flowcup provides.

En route, I have met with charitable organisations that have described the unacceptable living conditions of women and girls around the world. They bear witness to how girls use old socks as sanitary protection or stay home from school during their periods.

“I believe that access to comfortable and safe sanitary protection should be every woman’s right, no matter where in the world she lives.”

I believe that access to comfortable and safe sanitary protection should be every woman’s right, no matter where in the world she lives. Contributing to this has always been a foregone conclusion for me. Therefore, in collaboration with the foundation Star for Life, for every menstrual cup sold another is donated to a woman in South Africa or Namibia. Thus, your purchase leads to a woman in need, who otherwise would not have access to safe sanitary protection, receiving a menstrual cup.

Thank you for choosing Flowcup. Together we can make a real difference!

Warm regards,
Diana